In this Information Age of Social Media and the explosion of the internet, a really good skill to develop and offer to a company is that of being able to do regular blogs. This is a fantastic way for the new graduate to promote him or herself in the workplace. They may have joined the company as a graduate trainee accountant, for example, but why not offer their services as the¬†primary¬†Company Blogger’s
This is an excellent way of getting their company’s name promoted and indeed gaining a following within their own industry. By regular, interesting and topical updates the new employee will be seen as an expert and authority in the subject in question. By writing, for example, regular weekly blogs the benefits are two fold firstly elevating the new employee as creative and innovative whilst, by association, enhancing the reputation of the company. They are showing their bosses that they are not just there for the specific role in question but are adding additional value within the workplace.
Google loves people to submit blogs as they are looking for fresh content as new information attracts people and advertisers to continue using its services. New content is also excellent for getting the employee’s company moving up the page rank. Ensure that the content is relevant and topical. Make sure that all grammar is correct, together with punctuation and easy to read, by laying it out in simple paragraphs. The blog should be no more than three to four hundred words as people do not have time to read pages of text. Make it short, punchy and relevant to that industry and the benefits will accrue in the future for both company and employee alike.
Blogging tools continue to get more powerful. Twitter is considered the most up to the minute posting platform. Most niche markets can be associated with news stories along with a little imagination. Blogging about the latest news and developing trends can create tremendous influence on agendas and advertising campaigns.
Blogging to make money requires effort, just like any other occupation. One of the reasons it often goes off the rails is because people stop blogging for long periods. If you have interested readers you need to keep them interested by providing new content. If you don’t they will be gone. This is a mistake that lots of bloggers make when they are still learning how to earn online.